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Actually what it is...is a list of names and addresses that can be sold to companies, colleges, agencies etc. Places with something to market.
In the case of the National Dean's List, Who's Who, etc the names are collected through a number of different ways. Standardized test scores are frequently one for the HS Who's Who.
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"Pam" Bäckström, DY '81, WSU, Dayton, OH - Bloomington, IN Phi Mu - Love.Honor.Truth - 1852 - Imagine.Believe.Achieve - 2013 - 161Years of Wonderful - Proud to be a member of the Macon Magnolias - Phi Mu + Alpha Delta Pi
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